If you are planning to have an online presence to market yourself or your business you will need to build a website. The website doesn’t have to continue hundreds of pages. In fact, a simple site with a page that describes yourself or your business, a page about the services or products offered and a page that provides various ways to contact you and your business is really all that you may need unless you are wanting to sell your products online.
Some people decide not to have a website simply because their competition doesn’t have one. Just because your competitors haven’t utilized the many benefits of the internet doesn’t mean you shouldn’t. In fact, you should take advantage of their lack of online presence to get a jump on the market. Simply having a website can vastly increase your exposure to people that would never even know your business existed if it wasn’t for the internet.
Some people assume that having a website will cost a ton of money that they just cannot spend at the moment. The truth is that you find various website designers who will help design your site while staying within your budget. Alternatively, you can purchase a premade design, which is typically a cheaper option than hiring a designer. If you decide to go with a website designer, make sure to browse their portfolio and choose the designer whose style fits what you are looking for.
If you’re budget is extremely tight, you could always use a freebie website instead. Keep in mind, however, that these free websites are very limited and should only be used as a stepping-stone to a more professional site when you have the funds.
Updating the Site
Once you have your website up and running, you will need to regularly update it with fresh content. Leaving old, outdated and boring content on your site is worse than not having a site to begin. If you cannot update the website yourself and don’t have the necessary staff to do it for you, consider hiring a company that specializes in content management.
Search Engine Optimization
Also known as SEO, this is something you need to learn if you will be updating your site. SEO is essential for ensuring your website is found via search engines such as Google. Countless books and online tools are readily available to help you learn the ins and outs of SEO.